A campaign with a classic Kiwi summer vibe and even more Kiwi prizes
My task involved capturing the essence of an NZ summer across a range of digital and print media, to promote Challenges' 2024 Summer Promo - where customers could go into the draw to win a Gasmate BBQ or a car care pack.
I had the opportunity to kick off the creative direction for this project at the studio
Bettle Associates. Challenge NZ is a well known Kiwi service station chain that prides itself on going beyond the typical fuel and servo experience; providing real service by real Kiwis.
Bettle Associates. Challenge NZ is a well known Kiwi service station chain that prides itself on going beyond the typical fuel and servo experience; providing real service by real Kiwis.
static native ad (left), GIF native ad (right)
These designs were implemented across a variety of media, including digital billboard/ TV Images and native ads as statics and GIFs. They were also used on-site at the Challenge service stations,
in their own window boxes and pump signage spaces.
in their own window boxes and pump signage spaces.
I worked on these with other designers in studio, collaborating on multiple iterations
before dispatching to the client for print and digital rollout.
before dispatching to the client for print and digital rollout.
Actual client applications on website and meta sponsored post:
Challenge NZ website https://challenge.net.nz/promotions/my-challenge-summer-promo-2024 (left)
Challenge Fuel NZ Facebook page (right)
Challenge Fuel NZ Facebook page (right)
