A collection of assets to tease the release of and announce Lexus' newest luxury performance SUV, the LBX Morizo RR.
I was fortunate as a freelancer to work alongside Lexus of Hamilton to create digital assets for the release of the LBX Morizo RR - including email signature banners and social statics for their Instagram.
My brief was to create visually striking designs that aligned with the Lexus New Zealand brand guidelines, but that elaborated on the developing image of this new model. Working with their national and global assets and reporting to the Brand Manager, I created a kit of designs that Lexus of Hamilton could implement across their digital platforms.
Email Signature Banner
mock up showing the email signature banner in action, December 2024
I created the above banner for use in November/ December 2024 to tease the upcoming release. This was used for email signatures for all Lexus of Hamilton and Lexus of Tauranga staff.
The below design is to be used in early 2025, once the Morizo RR is released and available for test drive.
updated 2025 email signature banner with current CTA
Instagram Social Statics - Carousels
I created two sets of image carousels that showcased the Morizo RR details
up close, both exterior and interior.
up close, both exterior and interior.
Instagram Social Statics - Generic tiles
I also created a variety of generic static tiles to be used as individual and sponsored posts on
the Lexus of Hamilton Instagram account.
the Lexus of Hamilton Instagram account.
