A visual representation of the 2024 achievements and outcomes of Future Proof; a collaborative project aimed at positive community growth in Waikato, NZ.
I contributed to the design and layout of the first ever Annual Report for Future Proof; a partnership program between iwi, local government and central government agencies that works to improves economic, social and environmental outcomes for Waikato-region communities.
Working in a team of designers at Bettle Associates, I implemented Future Proof's brief to create an engaging and informative report that reflected on their 16 years of positive community outcomes, showcasing their 2024 accomplishments, as well as looking ahead to future goals.
Content break page "Share" | Future Proof Annual Report 2024 page 15-16
I worked on the content layout and image selection for the report, carefully considering the range of audience it was intended for, which included individuals in the general community, Future Proof internal staff, local ministers and MP's and stakeholders.
The tone for the visual aesthetic was to be modern, clean and inviting - incorporating imagery of local projects, people, and recognisable locations that connect with the reader.
I worked on the layered header design featured on the content break pages; adding depth and visual interest to the images and typography.
Content page in "Introducing Future Proof" | Future Proof Annual Report 2024 page 07-08
I also designed the icons for the Future Proof values spread - working with the client to ensure
the illustrations captured their value statements successfully.
the illustrations captured their value statements successfully.
I illustrated these personally, with the aim to create icons that were distinctive from generic
corporate designs that lack any strong connection to the content they represent.
corporate designs that lack any strong connection to the content they represent.
Content spread "The value of Future Proof" | Future Proof Annual Report 2024 page 09-10
Content spread design for "The value of Future Proof" | Future Proof Annual Report 2024 page 09-10
Actual client application of content on website:
Pages: www.futureproof.org.nz/resource/#gsc.tab=0 and https://www.futureproof.org.nz/assets/Future-Proof/Resources/FutureProofAnnualReport2024.pdf
