A summer 2024 animal encounters campaign with Hamilton Zoo.
I had the opportunity to work on several creative assets for this project, including
mall screen digital posters and a bus back decal for local Hamilton busses.
mall screen digital posters and a bus back decal for local Hamilton busses.
The campaign involved promoting the zoos' animal encounter packages, specifically for
Christmas 2024 and the summer period in general. The Hamilton Zoo's primary focus is
balancing conservation and curiosity; so the designs needed to reflect this.
Christmas 2024 and the summer period in general. The Hamilton Zoo's primary focus is
balancing conservation and curiosity; so the designs needed to reflect this.
For this project, I worked with the studio team to create the assets for the ball banner design.
Then, I was tasked with creating a 6 second animation, where I came up with the jungle leaves
|transition revealing the promotional copy and images.
Then, I was tasked with creating a 6 second animation, where I came up with the jungle leaves
|transition revealing the promotional copy and images.
Being a Christmas feature promo, I also added a festive leaf garland design across the top, complementing the overall jungle/ nature theme.
Summer/ Christmas 6 second mall banner video
I also worked on the busback design, which featured on a local Hamilton GoBus.
*note: the mockup below features a slightly different bus model than the design was made for
Final design featuring bus print guides (left) and without (right)
